I can't tell you his name, but I can tell you he is a genius. A salesman far beyond the wares he sold, he is one who, indeed, could sell ice to an Eskimo. How do I know? Because I watched him for two days. And as I watched, I realized that everything I ever needed to know about success in this life, this man could teach me. So here goes:
1. Have a plan. He set up two tents, one with little dancing animals that were children magnets; the second, dresses for mom. His plan, entice the kids first.
2. Know your priority. He had two totally different products. Rarely did I see women detour into his tent to check out the
3. Never take your eye of the prize. He never left the tent, with the exception of buying grilled corn-on-the-cob near the end of the day. He never moved from his spot.
4. Know your end-game. The women's clothing may have been more expensive, but the dancing animals were golden. I saw him sell one sweater during two days; he sold out of the dancing creatures. Women's clothing was everywhere; only he had dancing neon animals.
5. Have a plan B just in case. He could fall back on selling womens clothing, but he never had to.
6. Be patient. Once he would make a sale, he's go to the back of the tent. Shake it off a bit, and carefully choose the next animal to showcase. Then, he'd walk to the front of the tent and look both ways. He'd spy a small child heading his way, and poof, like magic, the animal would dance and the child would head straight to him. And so did mom.
7. Reel 'em in. No child is going to ignore a dancing neon purple poodle. And even if you didn't notice him and his dancing animals right away, there were three damn dancing puppets/animal/creatures, in a clear box above eye-level, clicking and jumping constantly. Electricity primed their movement. I heard the click. I tried to look away, but I couldn't.
8. Move on. Once the sale closed, he'd do the exact same thing again, in the exact same way, with the same result.
9. Time is on your side. He would take him time with each sale, doing what he had to do to close the deal. It was never time wasted. There wasn't a lot of conversation; just slight smiles from the man. He listened and you could almost see the wheels turning, deciding what must come next. It it was time he needed; then time it was. I watched him spend close to 10 minutes with one kid, and yes, the kid walked away with what he desperately wanted.
10. Believe in your product. There were no dancing neon purple poodles anywhere except here. Be unique. Be purposeful and people (or should I say kids) will come.
So there it is. How to be a success in business (or life) without a whole lot of effort. If we have a plan, set priorities, chronicle the steps to succeed, be patient and believe in yourself (your product OR your life), there's a good chance you'll make the sale (reach your dream). Who knew sitting at my vendor booth in downtown Dawsonville, Georgia, flanked by good ole' moonshiners would I be reminded of how to live life. All it takes is opening your eyes.
Thanks to the man with the dancing neon purple poodle.